Flying Blue, the Air France / KLM loyalty programme, is running a bonus promotion for anyone who is looking to top up their account:
Limited time offer – Receive up to 40% additional miles for free
Buy Award Miles between 18 February and 31 March 2013 and receive up to 40% bonus
Buy 2,000 – 8,000 Miles = No Bonus
Buy 10,000 – 18,000 Miles = 10% bonus
Buy 20,000 – 28,000 Miles = 20% bonus
Buy 30,000 – 38,000 Miles = 30% bonus
Buy 40,000 Miles = 40% bonus!
At the top end, buying 56,000 miles (40,000 plus the 40% bonus) will cost €1,000. That works out at £865, so 1.54p per mile.
Is that a good deal? Well, Flying Blue is not exactly well regarded amongst European frequent flyer programmes. However it does have regular ’50% discount’ sales on some routes. This is the latest list of promotional routes which I discussed in this post. Some of the deals to the US were quite attractive, I admit.
It is also worth noting that – at the top end – it is a poorer deal than the promotion which ran for the last 10 weeks of last year, which offered a 50% bonus when you bought the full 40,000 miles. The Euro exchange rate was also better at that time, so you paid only 1.35p per mile when you bought the maximum.
Base level (Ivory) members can buy up to 40,000 miles per year, plus any bonus. Flying Blue status members can buy up to 100,000, whilst top-level Elite members can buy an unlimited amount (although its not clear why an Elite level member who presumably already has a large pile of them would want to!).
At the end of the day, though, I don’t imagine anyone except an existing Flying Blue member topping up an account getting excited by this.
The ‘buy miles’ page on the website is here, although you need to log-in to see the details.